Resume Cover Letter

Marketing Communications Position Cover Letter


The applicant was transitioning from a marketing position with a small firm to a corporate setting. The challenge was to show that his marketing skills were transportable to a corporate environment.

Sample Marketing Communications Position Cover Letter

Hennery Smith
2365 S Mayfield Ave • Chicago, IL 60652 • Cell: (123)-555-1234


February 27, 2010

Richard Anderson
1234, West 67 Street,
Carlisle, MA 01741,
(123)-456 7890

Dear Mr. Anderson:

Capitalizing on a career that encompasses broad-based experience in brand marketing, public relations, and customer relations, I am seeking an opportunity to apply these skills in a marketing communications position that will offer the potential for advancement based on performance. I believe that I possess knowledge and expertise that can be an asset to your firm and have, therefore, enclosed for your review a resume that outlines my professional background.

Some key points that you may find relevant to a marketing communications role with your organization include the following:

  • Identifying target audiences and developing marketing messages that reach those audiences. In both business-to-business and consumer products settings, I have been successful in researching potential market segments and creating strategies that effectively communicate product features and promote brand awareness.
  • Implementing innovative, technology-based approaches to marketing, including championing e-commerce initiatives that both augment product sales and afford opportunities to gather information about customers.
  • Spearheading public relations efforts that coordinate with marketing strategies and advance overall business goals. These have included placement of features in both electronic and print media, participation in high-profile public events, and implementation of "strategic philanthropy" initiatives.
  • Directing an array of brand management activities, which have encompassed graphic design, copy writing, and production of collaterals, point-of-sales materials, and product packaging.

I am confident that my experience, education, and enthusiasm will allow me to make a meaningful contribution to your ongoing business success. I would enjoy meeting with you to discuss in detail how my capabilities can best serve your marketing communications needs. Please contact me to arrange a mutually convenient date and time when we might initiate a dialogue.

Thank you for your time and consideration. I look forward to speaking with you soon.

Sincerely,

Hennery Smith

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